Business Strategy. (Tesla Motors, Kellogg's Efficiency) Assignment

Business Strategy. (Tesla Motors, Kellogg's Efficiency) - Assignment Example The mission statement focused on achievement of growth by offering better services to customers and actively catering for the needs of its stakeholders. In order to formulate its strategy properly, the firm had to identify the expectations of stakeholders like customers, employees and shareholders. Afterwards, it had to analyse its current performance in regards to service delivery, corporate social responsibility, and profitability. Finally, a company strategy was defined on what the firm needed to have achieved in order to close the performance gap (Ketokivi and Castaà ±er, 2004: 360). In order to achieve its objectives, the company needed a plan, most of which involved strengthening the core competencies and correcting the mistakes the firm had been making in regards to quality service delivery. For instance, Kellogg's is excellent at keeping injury levels among its employees at their lowest levels; therefore, all the firm did was to establish targets to act as benchmarks for its facilities. The facilities used this benchmark in order to be recognized as the safest, and the firm benefitted in the form of increased employee satisfaction, low turnover, higher productivity, revenue and profits, and a competitive edge for the firm over the years (Ketokivi and Castaà ±er, 2004: 360). ... For instance, Kellogg's worked with the supermarket chain in order to capture the market share of customers that seek to obtain all their shopping from one location. Moreover, the firm had responsible corporate social responsibility in its strategic plan to ensure that all its activities are geared towards achieving long-term and short-term goals. For instance, it sponsored community-based events that promote physical activities among customers and members of the public. In addition, all its product packaging has information on the products and the recommended daily intake for various nutrients. By doing so, Kellogg's showed its customers that their welfare comes first, even if it means having them to reduce the amount of products they would otherwise have bought without using the guidelines on the labels (Oliveira-Castro et al., 2008: 454). Analysis of Tesla Motors The firm aims at producing fully electric motor vehicles for use by low and middle-income earners. However, due to the high costs of production, and lack of large-scale production infrastructure to enable large scale production the firm may not achieve its objective. Production of cars is a costly venture, and considering the lack of resources at Tesla, the dream of a fully electric vehicle for family, government and other clients may never be achieved. Contrary to expectation, the management of the firm has a strategic plan in place that aims at achieving this vision by, primarily by driving the firm into mass production to enable it to enjoy the economies of scale of doing business in bulk (Schroder, 2009). Tesla’s strategy is to attract public interest,

Customer relationship Case Study Example | Topics and Well Written Essays - 2500 words

Customer relationship - Case Study Example Abrupt usage of such principles had ultimately made customer the king in the global economy of today. As almost all of the market follows the perfect competition, so the decision precisely depends upon the buyer to choose the services of which company they want to purchase. As the customer has been the most important aspect that has to be cared by the companies, the concept of customer relationship becomes immensely important. The present day companies try and develop stable and trust worthy relationship with the esteemed customers so that the relationship is maintained and retained. The modern theory suggests that it is very difficult to have a new customer in favour of a company due to increased competition. Therefore, the onus lies on the companies to develop a mutually benefitting relationship so that the customers as well as the organisations benefit and the existing customers are retained apart from attracting newer customers. Established in 2001, the Lebara Group had objective to offer exciting and innovating telecom solutions to the families and the friends of the customer. The group falls under the greater preview of Lebara Foundation, which is a charitable trust with the aim to assist the deprived children all across the globe. The vision and the mission statement of the organisation says that the charitable trust aims to provide good life to the deprived children in terms of basic necessities like that of food, shelter, treatment (for both mental as well as physical illness), education and various skill sets required to get settled in life. Lebara Mobile was first launched in 2004 in the land of Netherlands as the low cost international mobile service. The group offers prepaid mobile SIM cards in at least eight European nations which include the advanced nations like Netherlands, Australia, Denmark, Norway, Spain, Switzerland, United Kingdom and Sweden. The various unique selling propositions of the products of the company include: Very low rates Instant connections High quality networks Multilingual customer services Reliable service No access codes No hidden charges No lost minutes (Lebara, n.d.) The company claims to have 24 X 7 reliability monitoring. Also it has a dedicated routing and switching teams to retain the high quality. But the most important factor of the Lebara Telecom Group is that of its low cost. And the factor is guaranteed by its team of global carrier. The international calls of the mobile group are routed by the London Network Operations Centre. Customer Relationship of Lebara The customer relationship of Lebara Group is quite commendable. As the group has presence in more than 8 countries, also the policies adopted by the group are aimed to retain the existing customers along with attracting new clients. The group has declared objective of providing the customers with value for money along with ensuring all of its connections with the best possible quality. As the objective of the group is to connect the customers with their friends and relatives all across the globe, so it takes special measure to ensure that the customers get the convenience of direct-dial international mob

The British Empire Essay Example for Free

The British Empire Essay The British Empire had the difficult time in defeating the Boers. It took them about three years, 1899-1902, to stop the Boers. The Boers signified to those pioneering individuals who attempted to create an autonomous nation for themselves in South Africa (see Weber, Mark. â€Å"The Boer War Remembered†). There are two Boer Wars happened in the world history. These are the First Boer War (1880-1881) and the Second Boer War (1899-1902). These wars were between the British Empire and the two self-governing Boer republics, which were the Orange Free State and the South African Republican and were founded by pioneers recognized as Voortrekkers who created the Great Trek originated in Cape Colony and were mostly of Dutch, German and French. These pioneers were frequently named as Boers and were primarily the Afrikaners’ descendants who dwelt in the Eastern Cape frontier. The war frequently named as the â€Å"Boer War† pertains to the Second Boer War (see â€Å"Boer War†. Wikipedia, the free encyclopedia. November 3, 2006). The intents of this paper are to: (1) understand what Boer War is; (2) figure out the reason and effects of Boer War and; (3) discuss the first and second Boer Wars. II. Background The â€Å"Boer War†, also recognized as the South African War (1899-1902), has marked the first official dispatch of troops of Canada to a foreign war. During 1899, there were two conflicts and combats occurred between the Great Britain and South Africa’s two small republics. The two small republics were mentioned earlier, the Orange Free State and the South African Republican and were pioneered by Boers who were the descendants of the Dutch immigrants. The first descendants of Dutch in the region were not anticipated to survive against the greatest power of the world, which is the Great Britain. The Canadian citizens who were on the side of the Great Britain asked their government to lend a hand to the Empire; thus, â€Å"the war, they argued, pitted British freedom, justice, and civilization against Boer backwardness†. Despite the fact that there are several English-Canadians showed their support to the Britain Empire, yet majority of the French-Canadians and several of the present immigrants from nations other than Britain questioned why Canada â€Å"should fight in a war half way around the world. â€Å"There were approximately 7,000 Canadians, involving 12 women nurses, who rendered services during the war (see â€Å"Canada The South African War, 1899-1902. September 2, 2005). III. Discussion A. The reason and effects of Boer War Moreover, during 1899, Queen Victoria celebrated her Diamond Jubilee. During this time, the British Empire was on its top in terms of power and prestige. But despite of this high status and achievements, the High Commissioner of Cape Colony (Alfred Milner) wanted to have more. He desired to gain more economic power for the Empire by having interests of the Transvaal and the Orange Free State’s gold mines in the Dutch Boer republics. He desired to make a Cape-to-Cairo confederation of British colonies to control and govern the African continent. And in order to carry out his plan, Alfred Milner made a precipitated war against the Boers. The generals and politicians were very confident that the war will end ‘by Christmas’ as they usually have wars with other countries that only took for a short time. But in this case, they were having the difficult times in defeating the Boers and the war even took three years. In 1899 of October, the Boers invaded Natal and Cape Province (Boers used the principle ‘the key to a good defense is a good offense’ in the said attacked) and immediately invaded three towns namely the Mafeking, Kimberley and Ladysmith. This attacked forced the British to leave behind their first offensive and violent plans â€Å"in order to lift the sieges† (see â€Å"The Boer War: South Africa, 1899-1902). A. First Boer War The First Boer War is also recognized as the â€Å"Transvaal War†. Transvaal War started from December 16, 1880 up until March 23, 1881. It was the first battle between the Transvaal Boers and the British. It was led by Sir Theophilus Shepstone who took control of the South African Republic (Transvaal Republic) in 1877 for the British. The British had strengthened and established their power and prestige over the South Africa’s colonies in 1879 right after the Anglo-Zulu War. The Boers started to protest and subsequently led to revolution in December 1880. The fight had started on December 16, 1880 along with the shots fired by Transvaal Boers at Potchefstroom when Transvaal officially promulgated independence from the Britain Empire. A fight occurred at Bronkhorstspruit on December 20, 1880 where the Boers ambushed and defeated the British army group. Since December 22, 1880 up until to January 6, 1881, the â€Å"British army garrison all over the Transvaal became besieged†. Moreover, the Boers clothed in their usual and daily farming clothing which were earth tone khaki clothes; unlike with the British uniforms which were bright scarlet red that enabled the Boers, who are expert marksmen, to identify and snipe the British troops even from a distance. After the war (in March 6, 1881), William Gladstone signed a treaty and the final peace treaty was on March 23, 1881. The British Empire set the Boers free and gave them independence â€Å"in the Transvaal under a theoretical British oversight† (see â€Å"First Boer War†. Wikipedia, the free encyclopedia. November 1, 2006). B. Second Boer War The Second Boer War, is commonly known as the South African War (outside of South Africa), Afrikaans as the Anglo-Boereoorlog or Tweede Vryheidsoorlog (the Second War of Independence), and the Anglo-Boer War (amongst several South Africans), started to have battle since 1899 of October 11 up until 1902 of May 31. The battle was between the British Empire and the two self-governing Boer republics of the South African Republic (Transvaal Republic) and of the Orange Free State. Prior to that, there was a discovery of gold in 1885 in Transvaal that kept the thousands of British and different miners and pioneers interested in their place and flowed over the border starting from the cape Colony and from across the globe. The Johannesburg’s city became a shanty town in a short span of time as the uitlanders continued to grow in number and dwelt close the mines. Because of this scenario, the uitlanders immediately grow in number compared to the Boers on the Rand yet still a minority in the Transvaal in general. The Afrikaners were anxious and indignant of the presence of the uitlanders and because of this; they did not give the uitlanders voting rights and overtax the gold industry. As a result, there was tension from the British mine owners and the uitlanders to revolt and defeat the Boer government. By the year 1895, Cecil Rhodes supported a failed coup d’etat which was backed up by armed invasion which was the Jameson Raid (see â€Å"Second Boer War† Wikipedia, the free encyclopedia. November 1, 2006). IV. Conclusion The British Empire during 1800 and 1900s was considered as one of the biggest and most prestige in all continents. However, the said Empire was not satisfied of what they have. The Empire’s greediness of wealth and power encouraged them to invade African continent in order to get and satisfy their selfish desires. Moreover, the Boers also show this kind of character when they were overpowered by the uitlanders and British mine owners. Its greediness to power and fame has led them to wars. References 1. Weber, Mark. â€Å"The Boer War Remembered†. http://www. boer. co. za/boerwar/weber. html 2. â€Å"Boer War†. Wikipedia, the free encyclopedia. November 3, 2006. http://en. wikipedia. org/wiki/Boer_War 3. â€Å"Canada the South African War, 1899-1902. September 2, 2005. http://www. warmuseum. ca/cwm/boer/boerwarhistory_e. html 4. â€Å"The Boer War: South Africa, 1899-1902. http://www. geocities. com/Athens/Acropolis/8141/boerwar. html 5. â€Å"First Boer War†. Wikipedia, the free encyclopedia. November 1, 2006. http://en. wikipedia. org/wiki/First_Boer_War 6. â€Å"Second Boer War† Wikipedia, the free encyclopedia. November 1, 2006. http://en. wikipedia. org/wiki/Second_Boer_War

Sophocles Antigone and Bill Clinton :: Antigone essays

Antigone and Bill Clinton Antigone, in Greek legend, was the daughter of Oedipus. When her brothers Eteocles and Polynices killed one another, Creon, king of Thebes, forbade the rebel Polynices’ burial. Antigone disobeyed him, performed the rites, and was condemned to death for what she had done. Now the question arises, "Did Antigone take proper action?". Was it just to go against her Uncle Creon’s wishes and go ahead and bury the brother that was to be left out for the vultures? Would it be better to leave the situation how they are? Could she go on about life trying not to think of how she left her own blood out in the open? Could Antigone act as if she did not care? Afterlife to the Greeks back then was far more important and sacred than living life itself. Everything they did while they were alive was to please the many gods they worshipped. They built temples for their Gods, made statues to symbolize their Gods, and had a different God to explain things that we now say are an act of mother nature. It may seem rather foolish to us when we study their beliefs and compare them to modern day beliefs. I am sure the Greeks would have considered us to be heathens and put us to death for our ways and beliefs. I think Antigone thought her act was courageous and valid. I myself would not have risked my life to ensure a proper burial for anyone, whether it was in modern times or back then. To go against authority and break the laws given by the monarch was a plain senseless act. When someone is dead we now know there is nothing else anyone or anything can do for them at that point. It is too bad the Greeks did not believe that. As I stated before, afterlife to the Greeks was more important than living life itself. The Greeks seemed to spend most if not all of their lives preparing in some way for their afterlives. The lives they led back then were consecutive to please the Gods. I feel that she deserved her punishment because of the fact that she knew what fate was to come of her actions. Just because Antigone thought she was doing the right thing does not mean it was right.

American Beauty: Of Adulthood and Life Transitions

American Beauty is one of the most well-received movies of our time. As the screen debut of screenwriter Alan Ball and director Sam Mendes, the movie has won numerous Academy Awards, including Best Picture. It was a good demonstration of different psychological and social themes such as deviancy, romantic and paternal love, sexuality, and beauty.The movie’s focus is Lester Burnham (Kevin Spacey). In fact, as the narrator, Lester is the revolving point of most of the movie. American Beauty paints how he was a year before he died and how he’s changed through the year that eventually led to his death.But the movie also focused on other interesting characters – most notable of which are his wife Carolyn (Annette Bening), daughter Jane (Thora Birch), Janes’ friend Angela Hayes (Mena Suvari), and the neighbor Ricky Fitts (Wes Bentley). Almost all of these characters undergo a specific ‘deviant’ nature and are almost on either poles of the social sph ere.Watching Lester, Carolyn, Jane, Angela, and Ricky, one realizes that people really do change behavior based on previous experiences. Although Berk (2004), in her book Development Through the Life Span, talked mainly about the change of relationship between parent and child through operant conditioning, this discussion is useful in explaining the hostile relationship between Jane and her parents.As Jane has come to learn from previous experiences, any attempt at trying to bond the family falls into deaf ears; hence, she’s taken to keeping her mouth shut and maintaining a distant stance from her father and mother.Perhaps, this type of learning can also aid in understanding Angela. She is naturally insecure and afraid of being thought ‘ordinary’. But she’s learned that putting up a front and projecting a brazen image elicits a positive response from men; since this eliminates her fears of being just a common person, she has maintained the said image.Leste r and Carolyn also demonstrate how adults react differently when on the brink of transitioning from their prime to old age. Lester copes with his shift to old age in a different manner than Carolyn in the sense that he’s preferred to be â€Å"sedated†, to use his own terms.He felt that everything in his life was going downhill: he was losing his job, he hasn’t had sex with his wife in a long time, and he just doesn’t find any aspects of his life exciting. Yet given the right stimuli (in the person of Angela, whom he is obviously attracted to), he realizes that aging should not be the end of his life.He starts working out and bettering himself. He shows – through his decision to quit his job, resume his teenage job as a fast food employee, and buy his dream car – that sometimes, people regress while moving towards old age.Carolyn, however, has an opposite reaction. Knowing that she now only has limited time, she goes down the serious route. S he became more focused on her career and had little time left for personal pleasure.Jane and Angela on the other hand, show teenagers metamorphosing into adults. Jane, realizing that most teenagers her age are already forming well-developed breasts, reacts to her maturation by desiring breast augmentation.Angela, though, who projects a confident stance, does not do – or wish to do – anything as drastic. In fact, it seems that she is unmindful of the possible biological changes that adulthood might bring to her current ‘good looks’.Lester’s obsession with Angela has given him an energy boost. Suddenly, he finds the guts to stand up to his wife and demand for what he wants. Then he gets involved in a fitness regimen and dives into the use of marijuana (which he purchases from Ricky).This has eventually led to drastic changes in his family life: Carolyn and he find themselves quarreling in front of Jane, who naturally forms greater hatred for her paren ts.Early in the film and towards the middle part, we get a glimpse at how Ricky feels about death. He thinks that death is nothing to worry about and is something interesting to watch. This was apparent in the scene where he was filming a dead bird and describes it as â€Å"beautiful†.And the death of Lester reinforces this: examining Lester’s bloody body, Ricky utters, â€Å"Wow.† Lester also portrays a way of coping with death. Through his narration, he describes death as a sort of freedom and a culmination of everything that is happy.Using Lester as a narrator, Ball speaks of how â€Å"the after life† does exist and how it is something that we all have to go through at one point in our lives.American Beauty is not just another pretty, award-winning movie. It is an effective demonstration of how people react differently towards changes in life, specifically adulthood and life transitions.ReferencesMendes, Sam. (Director). (1999, October 1). American Bea uty   [Motion picture]. USA: DreamWorks.Berk, Laura E. (2004). Development Through the Life Span. Boston,

Copyright Notice and the Use of the Copyright Symbol

A copyright notice or copyright symbol is an identifier placed on copies of the work to inform the world of copyright ownership. While the use of a copyright notice was once required as a condition of copyright protection, it is now optional. Use of the copyright notice is the responsibility of the copyright owner and does not require advance permission from, or registration with the Copyright Office. Because prior law did contain such a requirement, however, the use of a copyright notice or copyright symbol is still relevant to the copyright status of older works. The copyright notice was required under the 1976 Copyright Act. This requirement was eliminated when the United States adhered to the Berne Convention, effective March 1, 1989. Although works published without copyright notice before that date could have entered the public domain in the United States, the Uruguay Round Agreements Act (URAA) restores copyright in certain foreign works originally published without copyright notice. How Is a Copyright Symbol Useful Use of the copyright notice may be important because it informs the public that the work is protected by copyright, identifies the copyright owner, and shows the year of first publication. Furthermore, in the event that a work is infringed, if a proper notice of copyright appears on the published copy or copies to which a defendant in a copyright infringement suit had access, then no weight shall be given to such a defendants defense based on innocent infringement. Innocent infringement occurs when the infringer did not realize that the work was protected. The use of the copyright notice is the responsibility of the copyright owner and does not require advance permission from, or registration with, the Copyright Office. Correct Form for the Copyright Symbol The notice for visually perceptible copies should contain all the following three elements: The copyright symbol  © (the letter C in a circle), or the word Copyright, or the abbreviation Copr.The year of first publication of the work. In the case of compilations or derivative works incorporating previously published material, the year date of first publication of the compilation or derivative work is sufficient. The year date may be omitted where a pictorial, graphic, or sculptural work, with accompanying textual matter, if any, is reproduced in or on greeting cards, postcards, stationery, jewelry, dolls, toys, or any useful article.The name of the owner of copyright in the work, or an abbreviation by which the name can be recognized, or a generally known alternative designation of the owner. Example: copyright  © 2002 John Doe The  © or C in a circle notice or symbol is used only on visually perceptible copies. Phonorecords Certain kinds of works, for example, musical, dramatic, and literary works may be fixed not in copies but by means of sound in an audio recording. Since audio recordings such as audio tapes and phonograph disks are phonorecords and not copies, the C in a circle notice is not used to indicate protection of the underlying musical, dramatic, or literary work that is recorded. Copyright Symbol for Phonorecords of Sound Recordings Sound recordings are defined in the law as works that result from the fixation of a series of musical, spoken, or other sounds, but not including the sounds accompanying a motion picture or other audiovisual work. Common examples include recordings of music, drama, or lectures. A sound recording is not the same as a phonorecord. A phonorecord is a physical object in which works of authorship are embodied. The word phonorecord includes cassette tapes, CDs, records, as well as other formats. The notice for phonorecords embodying a sound recording should contain all the following three elements: The copyright symbol (the letter P in a circle)The year of first publication of the sound recordingThe name of the owner of copyright in the sound recording, or an abbreviation by which the name can be recognized, or a generally known alternative designation of the owner. If the producer of the sound recording is named on the phonorecord label or container and if no other name appears in conjunction with the notice, the producers name shall be considered a part of the notice. Position of Notice The copyright notice should be affixed to copies or phonorecords in such a way as to give reasonable notice of the claim of copyright. The three elements of the notice should ordinarily appear together on the copies or phonorecords or on the phonorecord label or container. Since questions may arise from the use of variant forms of the notice, you may wish to seek legal advice before using any other form of the notice. The 1976 Copyright Act overturned the strict consequences of failure to include copyright notice under prior law. It contained provisions that set out specific corrective steps to cure omissions or certain errors in the copyright notice. Under these provisions, an applicant had 5 years after publication to cure omission of notice or certain errors. Although these provisions are technically still in the law, their impact has been limited by the amendment making notice optional for all works published on and after March 1, 1989. Publications Incorporating United States Government Works Works by the U. S. Government are not eligible for U.S. copyright protection. For works published on and after March 1, 1989, the previous notice requirement for works consisting primarily of one or more U. S. Government works has been eliminated. However, use of a notice on such a work will defeat a claim of innocent infringement as previously described provided the copyright notice also includes a statement that identifies either those portions of the work in which copyright is claimed or those portions that constitute U. S. Government material. Example: copyright  © 2000 Jane Brown.Copyright claimed in Chapters 7-10, exclusive of U. S. Government maps Copies of works published before March 1, 1989, that consist primarily of one or more works of the U. S. Government should have a notice and the identifying statement. Unpublished Works The author or copyright owner may wish to place a copyright notice on any unpublished copies or phonorecords that leave his or her control. Example: Unpublished work  © 1999 Jane Doe

Business Plan - 1172 Words

BUSINESS PLAN ENTER YOUR BUSINESS NAME Enter your name July 17, 2008 SECTION 1: THE BUSINESS PROFILE Description of My Business (Session 1): Describe your product or service. Targeted Market and Customers (Session 1): Describe your customer profile and why customers want or need your product or service. Growth Trends In This Business (Session 1): Is the market for your product or service growing or shrinking? Pricing Power (Session 1): Explain the unique qualities or circumstances concerning your product or service that will enable you to maintain profitable pricing. SECTION 2: THE VISION AND THE PEOPLE (Session 2): Describe convincingly that you are passionately committed to your new business and†¦show more content†¦Explain any government assistance or loan guarantee programs you intend to apply for. If your business is for use with potential lenders, include a cash flow projection and projected income statements to show sources of repayment of loans. Be conservative in your forecasts. List your sources of referrals to lending institutions. (Your accountant, etc.) SECTION 10: E-COMMERCE E-Commerce Plans (Session 10): Describe in detail how you plan to use the Internet in marketing your product or service. E-Commerce Budgeting (Session 10): Provide a detailed breakdown of the costs involved in creating, operating and maintaining your e-commerce activities. E-Commerce Competition (Session 10): Describe how your best competitors utilize e-commerce and your strategy to improve on their practices. SECTION 11: ACQUISITIONS Due Diligence Procedures for Acquisitions (Session 11): List the following: Your consulting team: Attorney, accountant, banker, broker, etc. Verification of seller’s revenues: how you plan to authenticate. Sellers records to be inspected: Financial statements, income tax returns, sales backlog, cash deposit records, utility bills, accounts payable and receivable, backlog, financial comparisons of similar businesses, etc. Inspections and approval of leases and contracts. Appraisals, as appropriate. If aShow MoreRelatedBusiness Plan For A Business Essay1708 Words   |  7 Pagesbrand-new business, expand an existing company, or get financing for a business venture, you will need to write a business plan. A business plan not only lends your business a sense of credibility, but also helps you to cover all your bases, increasing your chances of success. Although writing a business plan can be a lengthy, intimidating project, it is not necessarily difficult. Here is an overview of how to write a successful business plan. 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